This is where clarity turns into direction.
A brand strategy consultancy built for leaders who refuse to fragment.
Not sure where to start? Book a discovery call
About AD Consulting
Most people don’t have a visibility problem. They have a clarity problem.
They're showing up, posting, pitching, building, but something isn't landing. The message feels off. The story isn't quite right. The brand no longer reflects who they’ve become.
That's where this work begins.
AD Consulting is a brand strategy consultancy for founders, leaders, and multi-hyphenate professionals who've outgrown a single identity and need a brand that actually reflects who they've become. Every engagement is grounded in The Through Line, my approach to finding the connective thread beneath your story, owning your narrative, and showing up with conviction.
Without starting over. Without shrinking. Without sounding like someone else's version of you.
My Approach
The Through Line isn't just a framework. It's the belief that your story already has a thread running through it. We find it, name it, and build from there. Every package builds on the next. And each one starts with clarity.
What Makes This Different
This is tailored.
Think strategic consulting, not generic advice. Every engagement is built around your story, your goals, and where you're headed. You leave with a direction, a deliverable, and language you can actually use.
This is seasoned.
15+ years inside global brands means you get corporate-caliber thinking applied to your individual story. The same level of clarity, just built for you.
This is connected.
The Through Line connects everything. Your past, your present, and where you’re headed become one coherent narrative instead of competing versions of yourself.
Ways To Work Together
However you want to start, here’s how we can work together.
Bring the work to your team.
Workshop facilitation and corporate engagements are custom scoped.
The Work In Action
Every client comes in with a different starting point. Here’s what happens when we get to work.
When Your Story Is Bigger Than One Title
The Client
Essie is a corporate leader in global tax strategy, co-founder of Royal Reigns Empire, a family-centered brand spanning storytelling, design, fashion, and community impact, co-founder of Uniquely Us NJ, a nonprofit building inclusive spaces for children and families, and the author of a recently launched children's book.
The Challenge
Essie had been building something for years. Corporate leadership. A family brand. A nonprofit. A children's book on the way. The work was real and the impact was there. What wasn't there yet was a way to talk about all of it that felt true to who she actually was. The closer her book launch got, the more pressure she felt to simplify, to pick one thing, lead with one title, and let the rest fade into the background. But every time she tried that, something felt off. Because the pieces weren't separate. They were all connected. She just didn't have the language for how yet.
The Work
Over multiple sessions in a custom brand strategy engagement, we worked through brand narrative and identity alignment, thought leadership positioning, LinkedIn optimization, and a content and visibility strategy built around her book launch. The real work wasn't tactical. It was giving Essie permission to stop choosing between her identities and start integrating them.
The Outcomes
Essie left with a clear, cohesive brand narrative connecting her corporate leadership, Royal Reigns, her nonprofit work, and her author identity. Language that reflects both who she is now and where she's going. A fully aligned LinkedIn presence and a structured content strategy rooted in her lived experience and thought leadership. Most importantly, she moved from "I need to show up as an author" to "I am a leader building something much bigger."
Their Words
"Ayanna has been a valuable consultant across the Royal Reigns brand for years, but this project was different. This time, the focus was on building me, Essie. I came in thinking I just wanted to show up as an author, but Ayanna challenged me to dig deeper. Through that process, I was able to fully step into who I am as a Visionary Inclusion Advocate and Cultural Storyteller. Her approach was detailed and thoughtful. She didn't just give high-level advice. She provided clear guidelines, structured workpapers, and intentional assignments that pushed me to reflect and do the work. It gave me the clarity, confidence, and direction to lead with purpose in everything I create."
Essie M., Visionary Inclusion Advocate, Author, and Co-Founder of Royal Reigns Empire
Visibility Was Never the Problem
The Client
Jessica is the founder of WomenMix PLLC, a trauma-informed grief therapist, certified grief educator, mindfulness instructor, author, and mentor with over nineteen years of experience in social work. She serves women and LGBTQ+ professionals navigating grief, trauma, anxiety, and life transitions.
The Challenge
Jessica had spent nearly two decades building real expertise. The credentials, the experience, the client impact, all of it was there. What wasn't there was a presence that reflected any of it. Her LinkedIn had gone quiet years before. Not because she had nothing to say, but because she hadn't yet seen herself as someone who needed to take up that kind of space. The question wasn't really about the profile. It was about whether her work deserved a platform. She already knew the answer. She just needed someone to help her build it.
The Work
We started with a full LinkedIn audit as part of a custom visibility engagement, assessing every section of her profile against her brand, her audience, and her goals. From there I developed a complete set of recommendations covering her headline, about section, experience descriptions, featured section, and contact information. Then we went further. Jessica wanted it done, not just directed. So I handled the full LinkedIn profile implementation, rewriting and rebuilding every section using her story, her voice, and her work as the foundation. We also developed a thought leadership strategy with content pillars, a posting cadence, and engagement goals to sustain the momentum after launch.
The Outcomes
Within one day of the updated profile going live, Jessica was already receiving engagement notifications. The profile that had sat untouched for four years was suddenly working for her. But the bigger shift was internal. She left with clarity about what she stood for, who she was talking to, and what she wanted to say. She had language for her work that felt true and a strategy to make her presence consistent and sustainable.
Their Words
"Working with Ayanna was transformative for my LinkedIn presence and confidence. She balanced my goals with her expert recommendations, helped reignite my passion for social work and mental health, and provided actionable recommendations that immediately moved the needle. Within one day of implementing her suggestions I was already receiving engagement. She helped me step into my authentic professional voice and I highly recommend her to any professional looking to align their career growth with their values."
Jessica R., Trauma-Informed Grief Therapist & Founder, WomenMix PLLC
What the Numbers Can't Capture
The Client
Jamila is a CFO consultant and the founder of The Beryl Company, where she brings nearly two decades of financial leadership to small businesses and entrepreneurs. She also founded The Currency Project, a framework and program designed to help people examine and transform their relationship with money, moving from a place of fear or avoidance toward freedom, security, and abundance. Her path here is part of the story. After executive roles at multi-billion dollar hedge funds in New York City, she stepped away to build a slower, more intentional life abroad, first in Southeast Asia, then in Portugal. That journey is exactly what informs the work.
The Challenge
Jamila had been building something meaningful. The Currency Project, the work she was most excited about, the work that felt most like her, was taking shape. But her LinkedIn presence hadn't caught up. And showing up publicly to talk about this new work felt heavy in ways that were hard to name. It wasn't about not knowing what to say. It was about giving herself permission to say it.
The Work
Over multiple sessions in a custom brand strategy engagement, we worked through LinkedIn positioning and narrative, content pillar development, a thought leadership strategy, and an engagement ecosystem built around her actual audiences. Sessions also included Jamila's Director of Operations, Aisha, extending the strategic work to the full team behind what she's building. The real work was helping Jamila see that the thought leadership she was hesitant to claim was already there. The goal was to make it visible.
The Outcomes
Within a short time of putting the new strategy into practice, Jamila's network started responding. People she was already connected to began reaching out, looking to make introductions, explore collaborations, and tap into her expertise in new ways. That kind of inbound momentum doesn't come from posting more. It comes from showing up with clarity about who you are and what you're building. She also left with something harder to measure but just as real: a mindset shift around visibility. Now LinkedIn was a tool she understood how to use, on her own terms.
Their Words
"Working with Ayanna on my LinkedIn strategy and visibility was such an eye-opening process. She helped me understand how much value I had already built in my existing network that wasn't being tapped into. I had spent years redesigning my life and building a passion project around money, and I wasn't sharing any of it. Ayanna helped me recognize the value in what I was building and why it deserved to be seen. That was a huge mindset shift. No matter what you invest in with her, you will walk away with more clarity on how to use LinkedIn to achieve your visibility goals."
Jamila O., CFO Consultant, Founder of The Beryl Company and The Currency Project
What Clients Say
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"Ayanna is a profoundly astute analyst and brand builder. Her ability to see you, “get” you, and guide you in actualizing your potential is truly amazing. As a highly effective transformational guide for others, I was thrilled to finally connect with a business guide who has the ability to do the same for me. She’s an expert diagnostician who, with her unmatched blend of professionalism, perception, and clarity, empowers you with clear, accurate directions on how to confidently position and present yourself so that you can achieve your professional goals."
Sheilaa H.
Mentor and Transformational Guide -
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"If I could describe Ayanna Dutton in one word, it would be Activator. From the moment I met Ayanna, I was not only inspired but also activated. She does not just inspire you, she moves you. In a world full of personal branding experts, what sets Ayanna apart is simple. She produces results. She helped me see that what felt normal to me was actually my differentiator. When I met Ayanna, I had around 1,200 followers on LinkedIn. Today, I have 6,700. That is not luck. That is clarity, execution, and consistency."
Yasmeen D.
Founder, HR Executive & Board Member -
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"Ayanna is thorough, warm, and genuinely invested in your success. She helped me reflect on my brand and leadership identity from multiple angles and honed how I want to show up professionally. What stood out most was her willingness to go above and beyond, even after our engagement ended. That speaks volumes."
Randy F.
Non-Profit Executive Director -
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"Ayanna is a visionary and a force to be reckoned with. She made me see my brand in a completely new light. I felt boxed in before our conversation and after, I was open and ready to work. She is without a shadow of a doubt my go-to brand architect."
Cecilia G.
Global Marketing Executive -
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"Meeting Ayanna was truly instrumental in shaping our branding and marketing strategy. From developing our content pillars to providing clarity and accountability, she has a unique ability to balance strategic thinking with genuine support. The work we did together gave us a strong foundation for growth and I am incredibly grateful for her guidance throughout the process."
Aisha O.
Director of Operations, The Beryl Company
THE WORK
Signature Packages
The Narrative Blueprint
For emerging leaders, multi-hyphenates, and career pivots ready to define their voice, story, and brand direction.
$900
You have a story worth telling. This is where we uncover it.
We'll dig beneath your titles and roles to uncover the narrative you're actually meant to lead with and build a brand foundation that reflects who you are and where you're headed.
WHAT'S INCLUDED:
Two 60-minute sessions: discovery first, build second
Pre-work to get you ready before we meet
Brand Story Builder completed between sessions and refined together
In-depth Post-Session Recap delivered within 3 to 5 business days
Ideal for: Professionals navigating a pivot, promotion, or rebrand. Anyone who struggles to answer "so what do you do?" with confidence
The Visibility Builder
For Narrative Blueprint clients ready to put their story to work.
$500
(available to Narrative Blueprint clients)
You know who you are. Now let's make sure the right people can find you.
This package builds on your narrative foundation with LinkedIn as the anchor platform so your presence finally reflects where you are and where you are headed.
WHAT'S INCLUDED:
Digital Presence Questionnaire and Content Lens Warm-Up
60-minute live LinkedIn audit
Personalized Caption Starter
Ideal for: Leaders and founders ready to grow their presence with intention. If ‘fix my LinkedIn’ has been on your to-do list for longer than you’d like to admit, this is for you.
Already know you want both? The Blueprint + Visibility Bundle covers the full journey in one engagement. Ask about it on your discovery call.
The Leadership Suite
For established leaders ready to scale their thought leadership and own their space.
$2,000
This is the full build.
Strategy, content, LinkedIn optimization, broader digital and in-room visibility, plus accountability. Everything you need to show up consistently, compellingly, and with real impact.
For leaders who are done playing small with their visibility and ready to be known for the right things.
WHAT'S INCLUDED:
Full brand narrative build and LinkedIn optimization
Complete thought leadership platform strategy: pillars, content structure, across platforms, and visibility angles
Optimized LinkedIn presence that positions you as the authority you are
One accountability call included, scheduled 4 to 6 weeks post-engagement
Ideal for: Founders, executives, and thought leaders ready to invest in their visibility at a serious level. This is for people building a body of work, not just a social media presence.
“You know who you are. Now let's make sure the right people can find you.”
~ AYANNA DUTTON-DIAZ
A La Carte Sessions
Need something more targeted? Not every challenge needs a full engagement. Sometimes one session is exactly enough.
Content Strategy Session
Platform pillars, angles, and content direction.
$550
A 75-minute session to build a platform content strategy including pillars, angles, and content direction. Platform-agnostic, not LinkedIn-specific. Best for clients with a solid narrative foundation who need a strategic content map.
Visibility Refresh
For clients whose presence has drifted or evolved.
$350
A 60-minute session to audit your current presence and build a tailored visibility plan with immediate action steps. Best for anyone whose brand presence has drifted or no longer reflects where they are.
LinkedIn Profile Guide
Personalized audit and recommendations for your LinkedIn presence.
$250
A personalized section by section LinkedIn audit with clear guidance on what to update and how. You do the writing, I give you the direction. Delivered within 5 business days.
Ready to get clear?
Book a 25-minute discovery consultation. No pitch. Just a real conversation about where you are and what might move things forward.